Carimali Identity, Space & Experience

For the opening of the new Brera showroom in Milan, we led the creative direction of the entire experience — from the spatial storytelling to the communication launch.
We curated the exhibition of the brand’s first outdoor product, designed by architect Chiara Caberlon and designer Marco Forbicioni, elevating its narrative within the space.
The new brand identity was unveiled in the prestigious Sala degli Illustri at Gallerie d’Italia in Piazza della Scala, marking a pivotal moment for the company.
We designed the invitations, crafted a brand book to present the new identity, and developed the social communication strategy to amplify the debut and engage the design community.