Tytus Glasses

Tytus premium glasses are able to protect the lenses from scratches and shocks of any sort thanks to a Patented Locking System developed by the Italian brand Movitra.
We partnered with Movitra to build this new concept of glasses and to simultaneously launch their first crowdfunding campaign. The challenge was oversee the entire project almost from scratch: from material choices and packaging design, to a consistent communication strategy to enhance the innovative features of the product.